The Deloitte interactive recruitment video, done in a choose your own adventure style, could inspire something similar in user help.
On January 14th, Mark Bornstein (@4markb) of ON24 gave a webinar on marketing predictions for 2016. You can watch it if you’d like by going to their Upcoming Webinars page and scrolling to the bottom to see past webinars. His first prediction, a better dashboard, is based on including high resolution imagery and more graphical elements because…
Plans for 2016
Keep your video 30 seconds to 3 minutes, although exceptions can be made (TEDX). Vines are only 6 seconds.
Break up longer topics into shorter segments in a series.
Example: Techsmith Camtasia help website: Great example of publishing your script, breaking up longer topics.
◾Consider the details, even if the overall idea ends up being more important than the fine print.
◾Think about content, but also about setting too (visual and audio)
◾Rehearse and practice
I presented these slides at LavaCon 2015. My hope is that people will comment with their experiences and feedback. I’d love to hear of any resources to add, especially if it comes from small businesses. Copyright isn’t just a nice-to-have, it’s essential. You need to respect others’ creative works, just as you would have them…
◾Tell a story. (Science backs up all the reasons.)
◾Write a script or storyboard.
◾Cheap now to get it approved, plan for localization, etc. Expensive once you actually start filming.
◾Example: Facebook Help, Tom’s Planner
I presented these slides at LavaCon 2015. My hope is that people will comment with their experiences and feedback. I’d love to hear of any resources to add, especially if it comes from small businesses. Not only will follow the law, you reach more people if you accommodate disabilities. Most (all?) of the accommodations are just…
◾Have a point. Don’t meander. Stay on target.
◾Write down your ONE target, your call to action, and some metrics defining success while you’re at it.
◾Consider putting call to action in the middle of your video, and then again at the end.
◾Reasons to do a video and not to do a video.
Common software for capturing and editing video.