Keep your video 30 seconds to 3 minutes, although exceptions can be made (TEDX). Vines are only 6 seconds.
Break up longer topics into shorter segments in a series.
Example: Techsmith Camtasia help website: Great example of publishing your script, breaking up longer topics.
◾Consider the details, even if the overall idea ends up being more important than the fine print.
◾Think about content, but also about setting too (visual and audio)
◾Rehearse and practice
I presented these slides at LavaCon 2015. My hope is that people will comment with their experiences and feedback. I’d love to hear of any resources to add, especially if it comes from small businesses. Copyright isn’t just a nice-to-have, it’s essential. You need to respect others’ creative works, just as you would have them
◾Tell a story. (Science backs up all the reasons.)
◾Write a script or storyboard.
◾Cheap now to get it approved, plan for localization, etc. Expensive once you actually start filming.
◾Example: Facebook Help, Tom’s Planner
I presented these slides at LavaCon 2015. My hope is that people will comment with their experiences and feedback. I’d love to hear of any resources to add, especially if it comes from small businesses. Not only will follow the law, you reach more people if you accommodate disabilities. Most (all?) of the accommodations are just
◾Have a point. Don’t meander. Stay on target.
◾Write down your ONE target, your call to action, and some metrics defining success while you’re at it.
◾Consider putting call to action in the middle of your video, and then again at the end.
◾Reasons to do a video and not to do a video.
Common software for capturing and editing video.
Some common hardware tools to shoot video.
Digital messages contain content.
Analog messages contain emotion.
Videos can convey analog messages and help you connect with users.
How are people accessing your video?