More of us are getting used to telling Siri, Alexa, Cortana, and other digital assistants to set reminders, add items to lists, and tell us news, traffic, and more. Have you ever wondered how speech recognition* works? The quick, basic answer is that you have a microphone that captures the sound, turns the analog signal…
Ann Handley (@MarketingProfs) tweeted at 4:46 PM on Tue, Apr 19, 2016: How to Write a Conference Speaking or Session Proposal that Gets Chosen Every Time https://t.co/QfWjqZscFb via @_Oratium @tamadear (https://twitter.com/MarketingProfs/status/722572149957918720?s=03) Anyone else out there submitting a proposal to speak at a conference? Ann Handley tweeted this post today from Tamsen Webster on how to…
The Deloitte interactive recruitment video, done in a choose your own adventure style, could inspire something similar in user help.
Plans for 2016
Keep your video 30 seconds to 3 minutes, although exceptions can be made (TEDX). Vines are only 6 seconds.
Break up longer topics into shorter segments in a series.
Example: Techsmith Camtasia help website: Great example of publishing your script, breaking up longer topics.
◾Consider the details, even if the overall idea ends up being more important than the fine print.
◾Think about content, but also about setting too (visual and audio)
◾Rehearse and practice
I presented these slides at LavaCon 2015. My hope is that people will comment with their experiences and feedback. I’d love to hear of any resources to add, especially if it comes from small businesses. Copyright isn’t just a nice-to-have, it’s essential. You need to respect others’ creative works, just as you would have them…
◾Tell a story. (Science backs up all the reasons.)
◾Write a script or storyboard.
◾Cheap now to get it approved, plan for localization, etc. Expensive once you actually start filming.
◾Example: Facebook Help, Tom’s Planner
I presented these slides at LavaCon 2015. My hope is that people will comment with their experiences and feedback. I’d love to hear of any resources to add, especially if it comes from small businesses. Not only will follow the law, you reach more people if you accommodate disabilities. Most (all?) of the accommodations are just…
◾Have a point. Don’t meander. Stay on target.
◾Write down your ONE target, your call to action, and some metrics defining success while you’re at it.
◾Consider putting call to action in the middle of your video, and then again at the end.
◾Reasons to do a video and not to do a video.