One of the blog posts I want to catch up on is another blog article I read by HubSpot’s marketing page.
If you’re wanting to create a video but not sure where to start, go to the article 7 Brilliant Video Campaigns You’ll Actually Enjoy Watching to read the full text and see example videos of each type of campaign.
Here’s a quick summary:
- Highlight customers (Progressive’s Small Business Tips)
- Tie your marketing to a larger mission (Dove’s #ChooseBeautiful)
- Appeal to emotion (Google Earth’s Homeward Bound)
- Play to your audience’s needs (Facebook’s “How To” Tutorials)
- Leverage a plot twist (you have to hook them first) (American Greetings’ #WorldsToughestJob)
- Think in terms of macro or micro (Intel’s Look Inside)
- Insert humor (Nike Women’s #BetterForIt)