Video Best Practices: Pay Attention to Copyright

I presented these slides at LavaCon 2015. My hope is that people will comment with their experiences and feedback. I’d love to hear of any resources to add, especially if it comes from small businesses.

Copyright is applicable to any idea as soon as it is fixed in a tangible medium.
Copyright is applicable to any idea as soon as it is fixed in a tangible medium.

Copyright isn’t just a nice-to-have, it’s essential. You need to respect others’ creative works, just as you would have them respect yours. And you want to avoid fines and legal fees.

Copyright applies to any idea as soon as it is fixed in a tangible medium (even a drawing on a napkin).

From copyright.gov: “Copyright protects original works of authorship, while a patent protects inventions or discoveries. Ideas and discoveries are not protected by the copyright law, although the way in which they are expressed may be. A trademark protects words, phrases, symbols, or designs identifying the source of the goods or services of one party and distinguishing them from those of others.”

Creative Common License Types
There are varying levels of licenses. See https://creativecommons.org/licenses/ Read the slide notes for explanations of each symbol.

There are varying levels of licenses. See https://creativecommons.org/licenses/ Read the slide notes for explanations of each symbol.

  • Attribution CC BY Most free. Use anywhere, any time as long as you attribute it. You can modify it (crop, adjust color, apply photo effects, etc.)
  • Attribution-ShareAlike CC BY-SA Remix, tweak, and build upon the work even for commercial purposes, as long as you credit the original author and license your new creations under the identical terms. This license is often compared to “copyleft” free and open source software licenses. All new works based on the original will carry the same license, so any derivatives will also allow commercial use. This is the license used by Wikipedia, and is recommended for materials that would benefit from incorporating content from Wikipedia and similarly licensed projects.
  • Attribution No Derivatives CC BY-ND This license allows for redistribution, commercial and non-commercial, as long as it is passed along unchanged and in whole, with credit to the author.
  • Attribution-NonCommercialShareAlike CC BY-NC-SA This license lets you remix, tweak, and build upon the original work non-commercially, as long as you credit the author and license your new creations under the identical terms.
  • Attribution-NonCommercial CC BY-NC This license lets you remix, tweak, and build upon the work non-commercially, and although your new works must also acknowledge the author and be non-commercial, you don’t have to license their derivative works on the same terms.
  • Attribution-NonCommercialNoDerivatives CC BY-NC-ND This license is the most restrictive of the six main licenses, only allowing you to download the work(s) and share them with others as long as you credit the author, but you can’t change them in any way or use them commercially.

Photo credits:

  • http://pixabay.com/en/copyright-icon-license-intellectual-98570/
  • https://creativecommons.org/licenses/

For further reading:

  • Copyright.gov Official Site http://www.copyright.gov/
  • StockPhotoRights Video “Image Rights Explained Visually” on their homepage http://www.stockphotorights.com/
  • Basic questions about copyright rules and how to license stock photos http://www.stockphotorights.com/faq/
  • Image checklist. http://www.stockphotorights.com/image-checklist/
  • Creative Commons video about creative commons. http://creativecommons.org/videos/ “One of the best ways to learn about Creative Commons is to watch one of our videos. Translations are available, and if you are interested in helping us build more multilingual resources, please see our wiki page on translating.”
  • Keep it legal. Copyright compliance http://lifehacker.com/5992419/the-best-ways-to-be-sure-youre-legally-using-online-photos
  • The Pros and Cons and Hows of Using Stock Video https://www.vidyard.com/blog/pros-cons-hows-using-stock-video/ (new since LavaCon)

Find items free for commercial use:

  • http://tineye.com/ (search to see where an image comes from, even derivations)
  • http://www.inc.com/jeff-haden/where-to-find-free-stock-photos-online.html
  • https://pixabay.com/
  • https://openclipart.org/
  • http://www.digitaltrends.com/social-media/best-free-and-legal-music-download-sites/
  • http://dig.ccmixter.org/free_music
  • http://freemusicarchive.org/
  • http://creativecommons.org/legalmusicforvideos
  • https://support.google.com/youtube/answer/3376882 (YouTube Music Library)